Digital Marketing is any kind of marketing that happens on a digital platform. Whether it’s on your website, your social media, or through email, it’s digital marketing. On the other hand, Inbound Marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. It’s a way to market (usually using digital marketing tactics) that draws in qualified leads, rather than blasting a message out to a mass audience. The Digital Marketing Certification Course will teach you how to become an effective digital marketer with an inbound-first mindset.

What are the requirements?

• No experience or audience required.
• Suitable for all types of businesses (digital product, physical product, service, B2B, B2C).

Why take this Course?

• Become a Leader – Learn how to think & act like a strategic marketing leader.
• Modern Marketing – The world of marketing is in constant flux. Don’t get left behind.
• “Why” of Marketing – Learn the “Why” of marketing rather than just the “How.”

What am I going to get from this course?

• Practical theory – Great marketers and great entrepreneurs are great learners. We’ll cover the theory that you need to understand to drive your own Demand Gen program.
• Hands-on – Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs.
• Peer Learning – Your instructors are peers, start-up founders, and fellow marketers with decades of tangible experience in every stage and level of an organization.

What is the Target Audience?

• Business Owners – Increase your business revenue, pipeline, and ROI by building out transformative demand generation programs that actually work.
• Startups – Leverage proven marketing processes and practices to establish and increase your user-base and business revenue.
• Marketers – Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes.

What you’ll learn